Bold + Bright 2025

The Downtown Alliance is excited to announce the Bold & Bright Festival, which will take place from January 24-26, 2025. This community-wide celebration will feature a variety of activities, including ice skating, live music, a lights parade, and family-friendly events, all aimed at bringing excitement and foot traffic to downtown.

SPONSORSHIP

We invite you to be part of the Bold & Bright Festival as a sponsor. Your sponsorship would not only contribute to the success of the event but also directly support the ongoing efforts of the Downtown Alliance to enhance our city center.

Become A Sponsor

Schedule of Events

TENTATIVE schedule of events for 2025 – No tickets are needed for events unless noted

HAPPENING ALL WEEKEND

Winter-Themed “Marshmallow” Restaurant menu items, Ice Sculptures (Saturday-Sunday). Ice sculptures will be in front of Jules’ Bistro, Miley’s Menswear, Iron Street Distillery and a live demonstration carving in front of Pioneer Place Theater on Saturday at 2pm

Marshmallow Menu items:

  • Veranda Lounge Blue Goose: Campfire Mezcal Mule + Deconstructed s’mores cheesecake! 
  • Spice of Life Tea Shop: Smokey Smores Latte’
  • The Pickled Loon: S’mores Layered Cake + Chocolate Marshmello Tini or Toasted Hot Chocolate
  • Jules’ Bistro: Kindness Cake (in support of Big Brothers Big Sisters of Central MN): dark chocolate cake layers filled with blackberry swirled marshmallow fluff, covered in chocolate buttercream, flooded with dark chocolate hazelnut ganache and topped with housemade blackberry marshmallows, fresh blackberries and plant-based supernatural green sprinkles Blackberry & Banana Latte: housemade blackberry syrup, banana oleo saccharum, espresso, steamed milk, floating housemade blackberry marshmallow Campfire Smoked Old Fashioned: Willett Small-Batch Straight Rye Whiskey, housemade marshmallow syrup, chocolate bitters Loaded Sweet Potato Mash: maple syrup & herbed sweet potato mash topped with housemade marshmallow creme & gluten-free oat crumble
  • MC’s Dugout: Toasted Marshmallow S’mores Chocolate Cake + S’mores White Russian 
  • 7 West TapHouse St. Cloud: Marshmallow Meringue Pie Cocktail
  • Red Carpet Nightclub: S’mores Hot Drink, Chocolate Martini w/whipped cream, marshmallows & Chocolate syrup 

 

FRIDAY, JANUARY 24th

SATURDAY, JANUARY 25th

  • 8am- 2pm Curling demonstration + bonspiel by North Star Curling Club at Lake George (All skill levels welcome) – come try it out!
  • Downtown fitness challenge:
  • 10:30-11:30: Furry Friend Story hour at the St. Cloud Public Library – come read to a therapy animal. 
  • 11am-6pm MN Thrive and GSDC Pop-UP Shop featuring Eminent Coffee Roasters, The Culinary Studio (Mary’s Scones), and Heijeu Arts in the Davidson Opera House building (113 5th Ave S) 
  • 11am – 4pm Winter merchant market: Bella Vita Salt Caves, Badcat Digital, Iron Street distillery + 413 E Saint Germain  – VENDOR MAP
  • 11am-4pm Llamas – come and take selfies, pet, and hang out with these adorable llamas! Located on the corner of 10th ave and W Saint Germain in front of Gallagher Insurance. 
  • 12:30-1:30: Group Dance party at The Studio (701 W. St Germain) – Free to attend and all abilities welcome, all ages. 
  • 2pm Paramount afternoon family movie “Happy Feet” (2006 Rated PG) – FREE to attend, first come on seating. 
  • Meet and Greet your favorite mascot at Paramount Center for the Arts lobby 4pm-5pm 
  • Carrie Johnson Prom + Tux: 3pm-5pm Meet and Get Photos with Real Local Princesses 
  • Red Carpet Nightclub: Cribbage in the Martini Lounge + Bean Bags in the Event Center 1pm – close
  • 2pm Ice sculpting demonstration by MN ICE located out front of Pioneer Place Theater on 5th ave. 
  • 6:30 pm Winter Lights Parade – Parade route: West Saint Germain Street (between 9th and 5th ave) Safety Sponsor and Parade Marshal: Design Electric 
  • Approx 8pm: Fireworks at Lake George following the parade presented by BCI Construction inc. Firework viewing is recommended at Lake George/Eastman Park for best views, additional locations include: Top level of Downtown parking ramps + Lady Slipper Lot. Seating is not provided, please bring your own. PLEASE NOTE: Lake George ice skating and curling will be closed starting at 2pm on Saturday to get ready for the fireworks
  • 7:30 Beaver Island Trivia: tickets needed. 

SUNDAY, JANUARY 26th

REGISTRATION IS OPEN

Registration is now open for all activities including parade floats, makers market, Art Crawl artists, sponsorship and more. For more information or to register now, click the link below.

Learn More

Thank you to our BOLD + BRIGHT 2025 Sponsors!

Event Sponsors: PCI, City of St. Cloud, CentraCare, Bernick’s, Granite Partners Design Electric, BCI Construction 

Downtown Alliance Sponsors: St. Cloud State University, Arvig, Bernick’s & Falcon National Bank