St. Cloud Downtown Alliance

At the St. Cloud Downtown Alliance, our mission is to lead a vibrant, thriving downtown by supporting economic growth, enhancing public spaces, and fostering a sense of community. But the success of downtown St. Cloud depends on you—the people who live, work, and invest in our city.

Our board and committees work together on key initiatives that are vital to downtown’s growth and development. With three core pillars guiding our efforts, we’re making a real difference:

  • Business Development: Engaging stakeholders, fundraising, advocating, and marketing to strengthen downtown businesses.
  • Community Development: Ensuring downtown remains safe, clean, and beautiful for all to enjoy.
  • Events: Leading major events like Bold and Bright, Festi-Fall, and the Downtown Art Crawl to draw thousands of visitors, while supporting merchant-led events and advocating for downtown happenings.

Committee Application
Board of Directors Application

Downtown Alliance Board

NeTia Bauman, CEO & President | Greater St. Cloud Development Corporation

Emily Campbell, Owner | VibE Wellness

Joe Hellie, Vice President Strategy | CentraCare

Michelle Henderson, Owner | BadCat Digital

Mayor Dave Kleis | City of St. Cloud

Julie Lunning, President | St. Cloud Area Chamber of Commerce

Cathy Mehelich, Economic Development Director | City of St. Cloud

John Herges, CEO | Falcon National Bank, Treasurer

Rachel Thompson, Executive Director | Visit Greater St. Cloud

John Torgerson, COO | Bernick’s Beverages and Vending, Chair

Donella Westphal, Owner | Jules’ Bistro, Vice Chair

John Wolak, Senior Corporate Relations | Arvig

A special thank you to our generous sponsors!

Arvig

Bernick’s 

Falcon National Bank

 

Contact Us

Rachel Lolmasteymaugh

Downtown Alliance Director

(320) 656-3830